At the., you'll find an eclectic mix of whimsical products designed by Sherwood Forlee and Mihoko Ouchi. Prior to forming the., Sherwood and Mihoko worked at various graphic and product design consultancies around the world. In 2009, they decided to collaborate on their own line products and the. was born.

the. is a small operation and they intend to keep it that way. As such, only small batches can be made at a time. the. is also committed to sharing its playful spirit with not only its customers but with organizations that make positive contributions in the world. Wherever possible, the. contributes a percentage of its online earnings to charities whose focus is to empower people and stoke the flames of their imaginations.