1) The silkscreen is not bright white like the picture. It is faded and not solid white.
2) The silkscreen only goes about half way across the 10 ft cork, unlike the picture where it looks like it goes most of the way.
3) The double sided sticky tape they give you doesn't hold up the cork properly. I have to re-stick it multiple time per day to make sure it doesn't fall off the wall. I used 5x the amount of tape recommended and it still doesn't hold.
4) The cork is very thin and any push-pins you put in will damage the wall.

This item is not like the picture but still deserves 2 stars because it's not a total waste and I am not returning it (mostly because I already cut it to size). (Posted on 3/29/10)